Actions5
- Facebook Conversions Actions
- Google Ads Actions
Google Ads → Send Offline Conversion
AI-generatedSummary
Send offline click conversion data to Google Ads to record conversions that occur outside the online environment.
Inputs
- Customer ID (required) — Google Ads customer ID (10 digits, no dashes).
- Conversion Action (required) — Resource name of the conversion action in the format customers/{customer_id}/conversionActions/{conversion_action_id}.
- Conversion Date Time (required) — Date and time when the conversion occurred, formatted as yyyy-mm-dd hh:mm:ss+|-hh:mm.
- Click Identifiers — At least one click identifier recommended: Google Click ID (GCLID), GBRAID (iOS app), or WBRAID (iOS web).
- Consent — Consent flags for ad user data and ad personalization, with options Granted, Denied, or Unspecified.
- Value — Monetary value of the conversion, with up to two decimal places.
- Currency — ISO 4217 currency code for the conversion value (e.g., USD, EUR).
- Order ID — Unique transaction ID for deduplication of conversions.
- Enhanced Conversions (User Identifiers) — User data fields for enhanced conversions such as email, phone, name, address, and location details; these PII fields are normalized and SHA256-hashed automatically.
Output shape
a single JSON object containing the Google Ads API response for the uploaded conversion
The response may include partial failure information and error details if any. The operation requires Google Ads OAuth2 credentials with a developer token. Errors include detailed messages on credentials and API response if the submission fails.
Examples
Example 1: Uploading an offline conversion with mandatory fields and GCLID to track offline purchase.
Set Customer ID, Conversion Action resource name, Conversion Date Time, and provide Google Click ID. Optionally add conversion value and currency. The node submits the conversion via Google Ads API and returns the API response.