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Summary

Send a Meta (formerly Facebook) Conversion API Pixel event to track user actions or conversions for ads and analytics.

Inputs

• Nome do Evento (required) — Choose a standard Meta event name (like Purchase, Lead, AddToCart) or select 'Custom' to specify a personalized event name.
• Nome do Evento Personalizado (required) — Specify the name of your custom event when the event type is set to 'Custom'.
• Event ID (Para Desduplicação) — Provide a unique identifier for the event to help Meta deduplicate events.
• Action Source (required) — Indicate where the conversion occurred (e.g., website, app, chat, system generated). Defaults to 'system_generated'.
• Event URL — URL where the conversion happened; needed if the action source is 'website'.
• Dados do Usuário (User Data) — Supply one or more user-related data points (hashed automatically as needed) to improve event matching, such as email, phone, browser cookies, location, and demographics.
• Dados Customizados (Custom Data) — Include additional event details such as monetary value, currency, content name or ID, content type, and order ID for enhanced tracking.
• Event Time (Data/Hora) — Set the event's date and time; if left empty, the current timestamp will be used. Must be within 7 days in the past.
• Test Event Code (Código de Teste) — Provide a Meta test event code to send the event as a test, which will appear in Meta's Test Events tab.

Output shape

a single record per input item

Returns Meta API response per event sent. Errors will be thrown if the request fails. Event data is hashed as specified (e.g., emails and personal data hashed automatically). Supports custom and standard event names.

Examples

Example 1: Send a Purchase event with user email and purchase value

Select 'Venda (Purchase)' as event name, provide user email in user data, and set value and currency in custom data.

Links

• n8n community nodes installation guide