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Actions22

🎯 Enviar Evento (Meta CAPI) → Enviar Evento (WhatsApp)

AI-generated

Summary

Send a WhatsApp conversion event to Meta's Conversion API using the Click to WhatsApp Click ID and event details.

Inputs

  • CTWA Click ID (required) — Identifier generated by Meta when a user clicks a WhatsApp ad, used to link the event.
  • Nome do Evento (required) — Select a standard Meta event from a list or choose 'Custom' to provide a custom event name.
  • Nome do Evento Personalizado (required) — Provide a custom event name if 'Custom' is selected in the event name field.
  • Event ID (Para Desduplicação) — Unique ID of the conversion used to prevent duplicate events in Meta systems.
  • Dados do Usuário (User Data) — Hashed user data including phone, email, external CRM ID, first and last names to improve event matching.
  • Dados Customizados (Custom Data) — Custom data about the event such as value, currency, content name and ID, and order ID.
  • Event Time (Data/Hora) — Timestamp of the event; uses current time if left empty. Must be within 7 days in the past.
  • Test Event Code (Código de Teste) — Code to send the event as a test to Meta Event Manager's test events tab.

Output shape

a single response record indicating the success or failure of the event submission

The response includes details from the Meta Conversions API, useful for error handling or debugging. The event is submitted immediately without pagination.

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