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Search marketing and AI data with Serpstat API

Actions85

Domain → Get Domain PPC Competitors

AI-generated

Overview

This node operation fetches a list of PPC (pay-per-click) competitors for a specified domain using the Serpstat API. It is useful for digital marketers and SEO professionals who want to analyze the competitive landscape of paid search advertising for a domain. For example, it can be used to identify which domains are competing in PPC ads for similar keywords, helping to inform PPC campaign strategies and competitor analysis.

Use Case Examples

  1. Retrieve PPC competitors for 'example.com' in the US Google search engine to understand which domains are bidding on similar keywords.
  2. Analyze PPC competitors for a domain in a specific search engine region to tailor paid advertising strategies accordingly.

Properties

Name Meaning
Domain The domain name to query for PPC competitors, e.g., serpstat.com.
Search Engine The search engine database to use for the query, e.g., g_us for Google US.
Additional Fields Optional parameters to refine the query such as page number, size of results, and sorting options for PPC competitors.

Output

JSON

  • json
    • domain - The domain name queried.
    • se - The search engine used for the query.
    • ads - Number of ads the competitor domain has in PPC.
    • intersected - Number of intersected keywords with the queried domain.
    • keywords - Number of keywords the competitor domain is bidding on in PPC.
    • missing_keywords - Number of keywords missing compared to the queried domain.

Dependencies

  • Serpstat API key credential

Troubleshooting

  • Ensure the Serpstat API key credential is correctly configured and has sufficient permissions.
  • Check that the domain name and search engine parameters are valid and correctly formatted.
  • If the API returns an error message, review the message for details and adjust the input parameters accordingly.
  • Network issues or API downtime can cause request failures; retry after some time if errors persist.

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