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Search marketing and AI data with Serpstat API

Actions85

URL → Get URL Missing Keywords

AI-generated

Overview

This node interacts with the Serpstat API to retrieve keywords that competitors rank for but the specified URL does not. It is useful for SEO professionals and marketers who want to identify keyword gaps for a given URL to improve their search engine optimization strategy. For example, by providing a URL and optional filters such as keyword text, cost, competition, and connection strength, users can get a list of missing keywords that competitors are ranking for, helping to discover new keyword opportunities.

Use Case Examples

  1. Analyze https://www.nike.com/men to find keywords competitors rank for but this URL does not, filtered by PPC competition and cost.
  2. Identify missing keywords for a product page URL to enhance content and SEO targeting.

Properties

Name Meaning
Search Engine The search engine database to use for the query, e.g., g_us for Google US.
URL The full URL to analyze. Example: https://www.nike.com/men.
Filters Optional filters to refine the missing keywords results, including PPC competition, connection strength (number of competitors ranking for the keyword), cost per click, keyword text filter, minus keywords to exclude, and volume filters.

Output

JSON

  • json
    • keyword - The missing keyword that competitors rank for but the given URL does not.
    • weight - Connection strength, i.e., the number of competitors who rank for the keyword.
    • region_queries_count - Search volume of the keyword in the selected region (exact match).
    • region_queries_count_wide - Search volume of the keyword in broad match (exact match).
    • cost - Cost per click for the keyword in US dollars.
    • concurrency - PPC competition level for the keyword (0-100).
    • right_spelling - Indicates if the keyword is correctly spelled (true/false).

Dependencies

  • Serpstat API key credential

Troubleshooting

  • Common issues include invalid or expired API credentials, resulting in authentication errors. Ensure the API key credential is correctly configured and active.
  • API rate limits may cause request failures; consider adjusting request frequency or upgrading the API plan.
  • Incorrect or missing required parameters (e.g., URL or search engine) can cause errors; verify all required inputs are provided.
  • Errors indicating missing result data suggest issues with the API response; retry or check API status.

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