Actions85
- Audit Actions
- Backlink Actions
- Get Anchors
- Get Backlinks Summary
- Get Changes History
- Get Intersecting Domains
- Get Intersecting Domains Summary
- Get Lost Backlinks
- Get Lost Outlinks
- Get New Backlinks
- Get Outlink Domains
- Get Outlink Threat Domains
- Get Outlink Threat Links
- Get Outlinks
- Get Redirected Domains
- Get Referring Domains
- Get Referring Threat Domains
- Get Referring Threat Links
- Get SDR Distribution
- Get TLD Distribution
- Get Top Anchors
- Get Top Pages
- Credit Actions
- Domain Actions
- Export Domain Positions
- Get Category Top Domains
- Get Domain All Regions Traffic
- Get Domain Keywords
- Get Domain Keywords By Language
- Get Domain Organic Competitors
- Get Domain PPC Competitors
- Get Domain PPC Keywords
- Get Domain Regions Count
- Get Domain Search History
- Get Domain Top URLs
- Get Domain URLs
- Get Domains AIO Brand Opportunities
- Get Domains AIO Summary
- Get Domains Intersection
- Get Domains Rating Data
- Get Domains Search Summary
- Get Domains Unique Keywords
- Get Market Categories
- Domain Classification Actions
- Keyword Actions
- Keyword Volume Checker Actions
- Project Actions
- Rank Tracker Actions
- SERP Crawling Actions
- Team Actions
- URL Actions
Keyword → Get Keyword PPC Competitors
AI-generatedOverview
This node operation fetches PPC (Pay-Per-Click) competitors for a specified keyword using the Serpstat API. It is useful for digital marketers and SEO professionals who want to analyze the competitive landscape of paid search advertising for a particular keyword. For example, it can help identify which domains are bidding on the same keyword in PPC campaigns, allowing users to strategize their advertising efforts accordingly.
Use Case Examples
- Analyzing PPC competitors for the keyword 'iphone' in the US Google search engine to understand the competitive PPC landscape.
- Fetching PPC competitors for a keyword in a specific search engine region to tailor paid advertising strategies.
Properties
| Name | Meaning |
|---|---|
| Search Engine | The search engine database to use for the query, e.g., g_us for Google US. |
| Keyword | The keyword to analyze for PPC competitors, e.g., 'iphone'. |
| Additional Fields | Optional additional parameters to refine the search, such as domains filter list, pagination (page and size), sorting options, and keyword exclusions. |
Output
JSON
json- The JSON response containing PPC competitors data for the specified keyword, including details about competing domains and their PPC metrics.
Dependencies
- Serpstat API key credential
Troubleshooting
- Common issues include API errors due to invalid or expired API keys, which result in error messages from the Serpstat API. Ensure the API key credential is correctly configured and active.
- Errors indicating missing 'result.data' in the API response suggest issues with the request parameters or API availability. Verify the input parameters and try again.
- Pagination parameters (page and size) must be within valid ranges; otherwise, the API may return errors or incomplete data.
Links
- Serpstat API Documentation - Official documentation for Serpstat API endpoints and parameters.