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Manage ad campaigns across Google, Meta, LinkedIn & TikTok Ads via the Adspirer REST API

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Analyze Linkedin Wasted Spend

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Summary

Analyze wasted advertising spend on LinkedIn Ads by retrieving and examining key metrics and insights over a specified date range for a given LinkedIn Ad Account, optionally including creative-level and demographic breakdown analyses.

Inputs

  • Ad Account Id (required) — LinkedIn Ad Account ID from which to retrieve and analyze advertising spend data.
  • Date Range — Predefined date range preset such as 'last_7_days', 'last_14_days', 'last_30_days', 'last_60_days', or 'last_90_days' to limit the analysis period.
  • Start Date — Custom start date (YYYY-MM-DD) for the analysis period, used with End Date to define date range.
  • End Date — Custom end date (YYYY-MM-DD) for the analysis period when defining a date range manually.
  • Lookback Days — Number of past days (between 7 and 120) to include in the analysis; optional numeric input.
  • Include Creative Analysis — Boolean to include creative-level waste analysis such as fatigue and low engagement metrics.
  • Include Demographic Breakdown — Boolean to include demographic breakdown analysis focusing on B2B demographics such as seniority, industry, and company size.
  • Raw Data — Boolean indicating if only raw performance metrics (spend, clicks, impressions, conversions, CPA, CPC, CTR, CVR, ROAS) grouped by campaign, ad, and date should be returned as a JSON code block.
  • Target Roas — Optional numeric override for the target Return on Advertising Spend (ROAS) threshold used to evaluate wasted spend.

Output shape

a structured JSON object containing analysis results about wasted spend on LinkedIn Ads for the specified account and date range, including aggregated metrics, creative-level and demographic breakdowns if requested, or raw metric data if 'Raw Data' is true.

The output fully depends on the input parameters. If 'Raw Data' is set to true, the node returns only raw metrics as a JSON code block. The date filtering can be configured by presets, explicit start/end dates, or lookback days, and optional analysis inclusions control the granularity of the report. Returned data encapsulates campaigns, ads, and date-based performance insights relevant to LinkedIn Ads wasted spend.

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