Actions119
- Analyze Search Terms
- Analyze Wasted Spend
- Explain Performance Anomaly
- Get Benchmark Context
- Get Business Profile
- Get Campaign Performance
- Get Campaign Structure
- Get Campaign Targeting
- Get Pmax Audience Signals
- Get Pmax Search Themes
- Get Usage Status
- Help User Upload
- Infer Business Profile
- List Campaign Extensions
- List Campaigns
- Optimize Budget Allocation
- Pause Ad
- Pause Campaign
- Remove Pmax Audience Signal
- Resume Ad
- Resume Campaign
- Save Business Profile
- Search Audiences
- Select Google Campaign Type
- Update Bid Strategy
- Update Campaign
- Update Keyword
- Validate Video
- Analyze Meta Ad Performance
- Analyze Meta Audiences
- Analyze Meta Wasted Spend
- Browse Meta Targeting
- Detect Meta Creative Fatigue
- Discover Meta Assets
- Duplicate Meta Campaign
- Explain Meta Anomaly
- Get Meta Ad Creatives
- Get Meta Audience Insights
- Get Meta Campaign Details
- Get Meta Campaign Performance
- Get Meta Lead Form Submissions
- List Meta Ad Sets
- List Meta Ads
- List Meta Campaigns
- List Meta Custom Audiences
- List Meta Instagram Accounts
- List Meta Lead Forms
- List Meta Pixels
- Optimize Meta Budget
- Optimize Meta Placements
- Pause Meta Campaign
- Resume Meta Campaign
- Select Meta Campaign Type
- Update Meta Ad
- Update Meta Campaign
- Add Linkedin Creative
- Add Linkedin Text Creative
- Add Linkedin Video Creative
- Analyze Linkedin Creative Performance
- Analyze Linkedin Wasted Spend
- Associate Linkedin Conversion
- Delete Linkedin Creative
- Discover Linkedin Assets
- Explain Linkedin Anomaly
- Explain Linkedin Objectives
- Generate Linkedin Ad Creatives
- Get Linkedin Campaign Performance
- Get Linkedin Campaign Structure
- Get Linkedin Campaign Targeting
- Get Linkedin Engagement Metrics
- Get Linkedin Organizations
- List Linkedin Campaign Groups
- List Linkedin Campaigns
- List Linkedin Conversions
- List Linkedin Creatives
- Manage Linkedin Conversions
- Optimize Linkedin Budget
- Pause Linkedin Campaign
- Pause Linkedin Creative
- Resume Linkedin Campaign
- Resume Linkedin Creative
- Search Linkedin Targeting
- Select Linkedin Campaign Type
- Update Linkedin Campaign Budget
- Update Linkedin Campaign Group
- Update Linkedin Campaign Schedule
- Update Linkedin Creative
- Analyze Tiktok Geo Performance
- Analyze Tiktok Wasted Spend
- Detect Tiktok Creative Fatigue
- Discover Tiktok Assets
- Explain Tiktok Anomaly
- Get Tiktok Ad Performance
- Get Tiktok Audience Insights
- Get Tiktok Campaign Details
- Get Tiktok Campaign Performance
- List Tiktok Ad Groups
- List Tiktok Ads
- List Tiktok Campaigns
- Optimize Tiktok Budget
- Pause Tiktok Ad
- Pause Tiktok Ad Group
- Pause Tiktok Campaign
- Resume Tiktok Ad
- Resume Tiktok Ad Group
- Resume Tiktok Campaign
- Update Tiktok Campaign
- Audit Conversion Tracking
- Delete Monitor
- Get Connections Status
- Get Monitor History
- Get Research Status
- List Connected Accounts
- List Monitors
- List Pending Actions
- List Scheduled Tasks
- Manage Action
- Manage Scheduled Task
- Test Monitor
Analyze Tiktok Wasted Spend
AI-generatedSummary
Analyze TikTok advertising spend data for a specified advertiser to identify wasted spend and provide optimization insights, optionally including creative fatigue analysis.
Inputs
- advertiser_id (required) — TikTok advertiser ID identifying the account to analyze.
- start_date — Start date for the analysis period in YYYY-MM-DD format.
- end_date — End date for the analysis period in YYYY-MM-DD format.
- lookback_days — Number of past days to include in the analysis (e.g., 7, 30, 60, 90, 120); numeric value as string.
- include_fatigue — Boolean flag to include creative fatigue analysis in the report; defaults to true.
- raw_data — Boolean flag to return only raw metrics as a JSON code block; excludes severity labels, bid or budget suggestions, benchmarks, and recommendations; defaults to false.
- target_roas — Optional numeric override (as string) for target Return On Ad Spend (ROAS), e.g., '3.0'.
Output shape
a single JSON object containing analyzed TikTok ad spend metrics and recommendations or, if raw_data is true, only raw metrics without interpretative labels or suggestions.
If 'raw_data' input is true, the output excludes severity labels, suggested bids or budgets, industry benchmarks, and optimization recommendations, showing only raw metrics formatted as a JSON code block.