Actions119
- Analyze Search Terms
- Analyze Wasted Spend
- Explain Performance Anomaly
- Get Benchmark Context
- Get Business Profile
- Get Campaign Performance
- Get Campaign Structure
- Get Campaign Targeting
- Get Pmax Audience Signals
- Get Pmax Search Themes
- Get Usage Status
- Help User Upload
- Infer Business Profile
- List Campaign Extensions
- List Campaigns
- Optimize Budget Allocation
- Pause Ad
- Pause Campaign
- Remove Pmax Audience Signal
- Resume Ad
- Resume Campaign
- Save Business Profile
- Search Audiences
- Select Google Campaign Type
- Update Bid Strategy
- Update Campaign
- Update Keyword
- Validate Video
- Analyze Meta Ad Performance
- Analyze Meta Audiences
- Analyze Meta Wasted Spend
- Browse Meta Targeting
- Detect Meta Creative Fatigue
- Discover Meta Assets
- Duplicate Meta Campaign
- Explain Meta Anomaly
- Get Meta Ad Creatives
- Get Meta Audience Insights
- Get Meta Campaign Details
- Get Meta Campaign Performance
- Get Meta Lead Form Submissions
- List Meta Ad Sets
- List Meta Ads
- List Meta Campaigns
- List Meta Custom Audiences
- List Meta Instagram Accounts
- List Meta Lead Forms
- List Meta Pixels
- Optimize Meta Budget
- Optimize Meta Placements
- Pause Meta Campaign
- Resume Meta Campaign
- Select Meta Campaign Type
- Update Meta Ad
- Update Meta Campaign
- Add Linkedin Creative
- Add Linkedin Text Creative
- Add Linkedin Video Creative
- Analyze Linkedin Creative Performance
- Analyze Linkedin Wasted Spend
- Associate Linkedin Conversion
- Delete Linkedin Creative
- Discover Linkedin Assets
- Explain Linkedin Anomaly
- Explain Linkedin Objectives
- Generate Linkedin Ad Creatives
- Get Linkedin Campaign Performance
- Get Linkedin Campaign Structure
- Get Linkedin Campaign Targeting
- Get Linkedin Engagement Metrics
- Get Linkedin Organizations
- List Linkedin Campaign Groups
- List Linkedin Campaigns
- List Linkedin Conversions
- List Linkedin Creatives
- Manage Linkedin Conversions
- Optimize Linkedin Budget
- Pause Linkedin Campaign
- Pause Linkedin Creative
- Resume Linkedin Campaign
- Resume Linkedin Creative
- Search Linkedin Targeting
- Select Linkedin Campaign Type
- Update Linkedin Campaign Budget
- Update Linkedin Campaign Group
- Update Linkedin Campaign Schedule
- Update Linkedin Creative
- Analyze Tiktok Geo Performance
- Analyze Tiktok Wasted Spend
- Detect Tiktok Creative Fatigue
- Discover Tiktok Assets
- Explain Tiktok Anomaly
- Get Tiktok Ad Performance
- Get Tiktok Audience Insights
- Get Tiktok Campaign Details
- Get Tiktok Campaign Performance
- List Tiktok Ad Groups
- List Tiktok Ads
- List Tiktok Campaigns
- Optimize Tiktok Budget
- Pause Tiktok Ad
- Pause Tiktok Ad Group
- Pause Tiktok Campaign
- Resume Tiktok Ad
- Resume Tiktok Ad Group
- Resume Tiktok Campaign
- Update Tiktok Campaign
- Audit Conversion Tracking
- Delete Monitor
- Get Connections Status
- Get Monitor History
- Get Research Status
- List Connected Accounts
- List Monitors
- List Pending Actions
- List Scheduled Tasks
- Manage Action
- Manage Scheduled Task
- Test Monitor
Analyze Wasted Spend
AI-generatedSummary
Analyze advertising spend efficiency for a specified platform by fetching campaign-level metrics over a defined date range to identify wasted spend and ROI performance.
Inputs
- Platform (required) — Select the advertising platform (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, or Utility) to analyze.
- Customer Id — Google Ads customer ID, required if Platform is Google Ads.
- Date Range — A preset date range for analysis, such as 'last_7_days', 'last_14_days', 'last_30_days', 'last_60_days', or 'last_90_days'.
- Start Date — Custom start date for analysis in YYYY-MM-DD format (Google Ads).
- End Date — Custom end date for analysis in YYYY-MM-DD format (Google Ads).
- Lookback Days — Numeric number of days to look back for analysis (7, 30, 60, 90, or 120), overrides date presets (Google Ads).
- Target Roas — Optional target ROAS override (numeric, e.g., 3.0 for 3.0x) to customize performance threshold (Google Ads).
- Raw Data — If true, returns only raw advertising metrics such as spend, clicks, impressions, conversions, CPA, CPC, CTR, CVR, and ROAS by campaign, ad, or date (Google Ads).
Output shape
a JSON object containing analyzed spend data and efficiency metrics, or raw metric data if Raw Data is true
Output varies by platform but for Google Ads includes campaign-level spend and performance metrics within the specified date range; includes optional filtering parameters to customize analysis granularity and targets. If Raw Data parameter is true, output is a code-block formatted JSON providing detailed raw metrics instead of a summarized report.