Actions119
- Analyze Search Terms
- Analyze Wasted Spend
- Explain Performance Anomaly
- Get Benchmark Context
- Get Business Profile
- Get Campaign Performance
- Get Campaign Structure
- Get Campaign Targeting
- Get Pmax Audience Signals
- Get Pmax Search Themes
- Get Usage Status
- Help User Upload
- Infer Business Profile
- List Campaign Extensions
- List Campaigns
- Optimize Budget Allocation
- Pause Ad
- Pause Campaign
- Remove Pmax Audience Signal
- Resume Ad
- Resume Campaign
- Save Business Profile
- Search Audiences
- Select Google Campaign Type
- Update Bid Strategy
- Update Campaign
- Update Keyword
- Validate Video
- Analyze Meta Ad Performance
- Analyze Meta Audiences
- Analyze Meta Wasted Spend
- Browse Meta Targeting
- Detect Meta Creative Fatigue
- Discover Meta Assets
- Duplicate Meta Campaign
- Explain Meta Anomaly
- Get Meta Ad Creatives
- Get Meta Audience Insights
- Get Meta Campaign Details
- Get Meta Campaign Performance
- Get Meta Lead Form Submissions
- List Meta Ad Sets
- List Meta Ads
- List Meta Campaigns
- List Meta Custom Audiences
- List Meta Instagram Accounts
- List Meta Lead Forms
- List Meta Pixels
- Optimize Meta Budget
- Optimize Meta Placements
- Pause Meta Campaign
- Resume Meta Campaign
- Select Meta Campaign Type
- Update Meta Ad
- Update Meta Campaign
- Add Linkedin Creative
- Add Linkedin Text Creative
- Add Linkedin Video Creative
- Analyze Linkedin Creative Performance
- Analyze Linkedin Wasted Spend
- Associate Linkedin Conversion
- Delete Linkedin Creative
- Discover Linkedin Assets
- Explain Linkedin Anomaly
- Explain Linkedin Objectives
- Generate Linkedin Ad Creatives
- Get Linkedin Campaign Performance
- Get Linkedin Campaign Structure
- Get Linkedin Campaign Targeting
- Get Linkedin Engagement Metrics
- Get Linkedin Organizations
- List Linkedin Campaign Groups
- List Linkedin Campaigns
- List Linkedin Conversions
- List Linkedin Creatives
- Manage Linkedin Conversions
- Optimize Linkedin Budget
- Pause Linkedin Campaign
- Pause Linkedin Creative
- Resume Linkedin Campaign
- Resume Linkedin Creative
- Search Linkedin Targeting
- Select Linkedin Campaign Type
- Update Linkedin Campaign Budget
- Update Linkedin Campaign Group
- Update Linkedin Campaign Schedule
- Update Linkedin Creative
- Analyze Tiktok Geo Performance
- Analyze Tiktok Wasted Spend
- Detect Tiktok Creative Fatigue
- Discover Tiktok Assets
- Explain Tiktok Anomaly
- Get Tiktok Ad Performance
- Get Tiktok Audience Insights
- Get Tiktok Campaign Details
- Get Tiktok Campaign Performance
- List Tiktok Ad Groups
- List Tiktok Ads
- List Tiktok Campaigns
- Optimize Tiktok Budget
- Pause Tiktok Ad
- Pause Tiktok Ad Group
- Pause Tiktok Campaign
- Resume Tiktok Ad
- Resume Tiktok Ad Group
- Resume Tiktok Campaign
- Update Tiktok Campaign
- Audit Conversion Tracking
- Delete Monitor
- Get Connections Status
- Get Monitor History
- Get Research Status
- List Connected Accounts
- List Monitors
- List Pending Actions
- List Scheduled Tasks
- Manage Action
- Manage Scheduled Task
- Test Monitor
Explain Performance Anomaly
AI-generatedSummary
Explain the cause of a performance anomaly for a specified metric within a given date range on the Google Ads platform.
Inputs
- Platform (required) — Select the advertising platform; for this operation, only 'Google Ads' is relevant.
- Customer Id — Google Ads customer ID; required when Platform is Google Ads.
- Metric (required) — The performance metric to analyze, must be one of: 'roas', 'ctr', 'cpc', 'conversions', or 'conversion_rate'.
- Period Start (required) — Start date of the anomaly period in ISO format (YYYY-MM-DD).
- Period End (required) — End date of the anomaly period in ISO format (YYYY-MM-DD).
- Raw Data — If true, the response returns only raw metric data as a JSON code block, omitting severity labels, recommendations, and benchmarks.
Output shape
a JSON object containing the explanation of the anomaly based on the specified metric and period on Google Ads; or raw metric data if requested
The returned data structure varies based on the 'Raw Data' flag: if true, only raw metrics are returned; otherwise, the output includes detailed severity labels, suggested bids/budgets, industry benchmarks, and optimization recommendations.
Examples
Example 1: Analyze the cause of a decrease in ROAS on a Google Ads account for a specified week.
Set Platform to 'Google Ads', input Customer Id, specify 'roas' as Metric, and provide start and end dates for the anomaly period. Optionally set Raw Data to false to receive detailed explanations.