Actions119
- Analyze Search Terms
- Analyze Wasted Spend
- Explain Performance Anomaly
- Get Benchmark Context
- Get Business Profile
- Get Campaign Performance
- Get Campaign Structure
- Get Campaign Targeting
- Get Pmax Audience Signals
- Get Pmax Search Themes
- Get Usage Status
- Help User Upload
- Infer Business Profile
- List Campaign Extensions
- List Campaigns
- Optimize Budget Allocation
- Pause Ad
- Pause Campaign
- Remove Pmax Audience Signal
- Resume Ad
- Resume Campaign
- Save Business Profile
- Search Audiences
- Select Google Campaign Type
- Update Bid Strategy
- Update Campaign
- Update Keyword
- Validate Video
- Analyze Meta Ad Performance
- Analyze Meta Audiences
- Analyze Meta Wasted Spend
- Browse Meta Targeting
- Detect Meta Creative Fatigue
- Discover Meta Assets
- Duplicate Meta Campaign
- Explain Meta Anomaly
- Get Meta Ad Creatives
- Get Meta Audience Insights
- Get Meta Campaign Details
- Get Meta Campaign Performance
- Get Meta Lead Form Submissions
- List Meta Ad Sets
- List Meta Ads
- List Meta Campaigns
- List Meta Custom Audiences
- List Meta Instagram Accounts
- List Meta Lead Forms
- List Meta Pixels
- Optimize Meta Budget
- Optimize Meta Placements
- Pause Meta Campaign
- Resume Meta Campaign
- Select Meta Campaign Type
- Update Meta Ad
- Update Meta Campaign
- Add Linkedin Creative
- Add Linkedin Text Creative
- Add Linkedin Video Creative
- Analyze Linkedin Creative Performance
- Analyze Linkedin Wasted Spend
- Associate Linkedin Conversion
- Delete Linkedin Creative
- Discover Linkedin Assets
- Explain Linkedin Anomaly
- Explain Linkedin Objectives
- Generate Linkedin Ad Creatives
- Get Linkedin Campaign Performance
- Get Linkedin Campaign Structure
- Get Linkedin Campaign Targeting
- Get Linkedin Engagement Metrics
- Get Linkedin Organizations
- List Linkedin Campaign Groups
- List Linkedin Campaigns
- List Linkedin Conversions
- List Linkedin Creatives
- Manage Linkedin Conversions
- Optimize Linkedin Budget
- Pause Linkedin Campaign
- Pause Linkedin Creative
- Resume Linkedin Campaign
- Resume Linkedin Creative
- Search Linkedin Targeting
- Select Linkedin Campaign Type
- Update Linkedin Campaign Budget
- Update Linkedin Campaign Group
- Update Linkedin Campaign Schedule
- Update Linkedin Creative
- Analyze Tiktok Geo Performance
- Analyze Tiktok Wasted Spend
- Detect Tiktok Creative Fatigue
- Discover Tiktok Assets
- Explain Tiktok Anomaly
- Get Tiktok Ad Performance
- Get Tiktok Audience Insights
- Get Tiktok Campaign Details
- Get Tiktok Campaign Performance
- List Tiktok Ad Groups
- List Tiktok Ads
- List Tiktok Campaigns
- Optimize Tiktok Budget
- Pause Tiktok Ad
- Pause Tiktok Ad Group
- Pause Tiktok Campaign
- Resume Tiktok Ad
- Resume Tiktok Ad Group
- Resume Tiktok Campaign
- Update Tiktok Campaign
- Audit Conversion Tracking
- Delete Monitor
- Get Connections Status
- Get Monitor History
- Get Research Status
- List Connected Accounts
- List Monitors
- List Pending Actions
- List Scheduled Tasks
- Manage Action
- Manage Scheduled Task
- Test Monitor
Optimize Meta Budget
AI-generatedSummary
Optimize the allocation of a total monthly budget across Meta advertising campaigns or ad sets to improve performance based on historical spend and conversion data.
Inputs
- Platform (required) — Select 'Meta Ads' to use this operation; specifies the advertising platform.
- Ad Account Id (required) — Meta Ad Account ID to target for budget optimization.
- Date Range — Predefined date range to analyze historical performance, e.g., 'last_7_days' or 'last_30_days'.
- Start Date — Custom start date (YYYY-MM-DD) for the performance data analysis period.
- End Date — Custom end date (YYYY-MM-DD) for the performance data analysis period.
- Lookback Days — Number of days to analyze for historical performance (7, 30, 60, 90, or 120).
- Max Change Percentage — Maximum allowed fractional budget change per campaign (e.g., 0.3 for ±30%).
- Min Daily Budget — Minimum allowed daily budget per campaign in US dollars.
- Optimization Level — Target level for optimization; either 'campaign' (default) or 'ad_set'.
- Raw Data — If true, returns only raw performance metrics (spend, clicks, impressions, conversions, CPA, CPC, CTR, CVR, ROAS) by campaign or ad and date as a JSON code block.
- Target Roas — Optional override for target Return On Ad Spend (ROAS) as a numeric value (e.g., 2.0).
- Total Budget (required) — Total monthly budget amount in US dollars to allocate across Meta campaigns or ad sets.
Output shape
a JSON object including optimized budget recommendations per campaign or ad set with associated performance metrics, or raw metrics if requested
The output is a JSON-formatted response with budget recommendations reflecting constraints and the specified optimization level. When 'Raw Data' is true, output contains only raw historical metrics without budget recommendations.