Actions119
- Analyze Search Terms
- Analyze Wasted Spend
- Explain Performance Anomaly
- Get Benchmark Context
- Get Business Profile
- Get Campaign Performance
- Get Campaign Structure
- Get Campaign Targeting
- Get Pmax Audience Signals
- Get Pmax Search Themes
- Get Usage Status
- Help User Upload
- Infer Business Profile
- List Campaign Extensions
- List Campaigns
- Optimize Budget Allocation
- Pause Ad
- Pause Campaign
- Remove Pmax Audience Signal
- Resume Ad
- Resume Campaign
- Save Business Profile
- Search Audiences
- Select Google Campaign Type
- Update Bid Strategy
- Update Campaign
- Update Keyword
- Validate Video
- Analyze Meta Ad Performance
- Analyze Meta Audiences
- Analyze Meta Wasted Spend
- Browse Meta Targeting
- Detect Meta Creative Fatigue
- Discover Meta Assets
- Duplicate Meta Campaign
- Explain Meta Anomaly
- Get Meta Ad Creatives
- Get Meta Audience Insights
- Get Meta Campaign Details
- Get Meta Campaign Performance
- Get Meta Lead Form Submissions
- List Meta Ad Sets
- List Meta Ads
- List Meta Campaigns
- List Meta Custom Audiences
- List Meta Instagram Accounts
- List Meta Lead Forms
- List Meta Pixels
- Optimize Meta Budget
- Optimize Meta Placements
- Pause Meta Campaign
- Resume Meta Campaign
- Select Meta Campaign Type
- Update Meta Ad
- Update Meta Campaign
- Add Linkedin Creative
- Add Linkedin Text Creative
- Add Linkedin Video Creative
- Analyze Linkedin Creative Performance
- Analyze Linkedin Wasted Spend
- Associate Linkedin Conversion
- Delete Linkedin Creative
- Discover Linkedin Assets
- Explain Linkedin Anomaly
- Explain Linkedin Objectives
- Generate Linkedin Ad Creatives
- Get Linkedin Campaign Performance
- Get Linkedin Campaign Structure
- Get Linkedin Campaign Targeting
- Get Linkedin Engagement Metrics
- Get Linkedin Organizations
- List Linkedin Campaign Groups
- List Linkedin Campaigns
- List Linkedin Conversions
- List Linkedin Creatives
- Manage Linkedin Conversions
- Optimize Linkedin Budget
- Pause Linkedin Campaign
- Pause Linkedin Creative
- Resume Linkedin Campaign
- Resume Linkedin Creative
- Search Linkedin Targeting
- Select Linkedin Campaign Type
- Update Linkedin Campaign Budget
- Update Linkedin Campaign Group
- Update Linkedin Campaign Schedule
- Update Linkedin Creative
- Analyze Tiktok Geo Performance
- Analyze Tiktok Wasted Spend
- Detect Tiktok Creative Fatigue
- Discover Tiktok Assets
- Explain Tiktok Anomaly
- Get Tiktok Ad Performance
- Get Tiktok Audience Insights
- Get Tiktok Campaign Details
- Get Tiktok Campaign Performance
- List Tiktok Ad Groups
- List Tiktok Ads
- List Tiktok Campaigns
- Optimize Tiktok Budget
- Pause Tiktok Ad
- Pause Tiktok Ad Group
- Pause Tiktok Campaign
- Resume Tiktok Ad
- Resume Tiktok Ad Group
- Resume Tiktok Campaign
- Update Tiktok Campaign
- Audit Conversion Tracking
- Delete Monitor
- Get Connections Status
- Get Monitor History
- Get Research Status
- List Connected Accounts
- List Monitors
- List Pending Actions
- List Scheduled Tasks
- Manage Action
- Manage Scheduled Task
- Test Monitor
Detect Meta Creative Fatigue
AI-generatedSummary
Detect Meta Ads creative fatigue by analyzing campaign performance metrics over specified date ranges and thresholds to identify declining ad effectiveness.
Inputs
- Ad Account Id (required) — The Meta Ad Account ID from which to retrieve ad performance data for analysis.
- Ctr Decline Threshold — Numeric threshold for the CTR decline (between 0.10 and 0.50) used to flag creatives as fatigued. Leave blank to omit this filter.
- Date Range — Predefined date range presets such as 'last_7_days', 'last_14_days', 'last_30_days', 'last_60_days', or 'last_90_days' to specify the period for analysis.
- Start Date — Custom start date in YYYY-MM-DD format to set the beginning of the analysis period.
- End Date — Custom end date in YYYY-MM-DD format to set the end of the analysis period.
- Frequency Threshold Cold — Numeric frequency threshold for cold traffic audiences (between 2.0 and 8.0); leave blank to omit.
- Frequency Threshold Retargeting — Numeric frequency threshold for retargeting audiences (between 4.0 and 10.0); leave blank to omit.
- Lookback Days — Number of days (7, 14, 30, 60, or 90) to look back for analysis; leave blank to omit.
- Raw Data — Boolean flag; if true, returns only the raw metrics as a JSON code block including spend, clicks, impressions, conversions, CPA, CPC, CTR, CVR, and ROAS broken down by campaign, ad, and date.
Output shape
a JSON object containing detected creative fatigue indicators, including metrics per campaign, ad, and date; optionally, only raw metrics if Raw Data is true.
Date range can be specified either with Date Range preset or Start Date and End Date. Numeric thresholds are optional and omitted if left blank. The operation specifically supports the Meta Ads platform and requires a Meta Ad Account ID. Output structure may vary between analyzed fatigue flags and raw metrics depending on the Raw Data input.